LORETTA SO
Enterprise Platform | AI-workflow | Creative Design
I design workflows and experiences
that are simple and beautiful
I have a background in fashion and illustration, along with years of experience in enterprise product design. I bring storytelling into systems thinking to create products that are both powerful and beautiful.
Enterprise Platform
AI-Assisted Workflows
Data Automation
System-Level UX
Transformed a fragmented audit process into a unified, AI-assisted platform that streamlines complex data and supports user decision-making.
LEAD DESIGNER | END-TO-END UX DESIGN PROCESS | 2023 - PRESENT
Client Commitment Source
Discovery-Led Design
Cross-Functional System
Document intelligence
Unified contract and pricing documents across enterprise teams and created a structured foundation for AI-assisted search and cross-document research.
DESIGN THINKING | AI/ML | 2025 - PRESENT
Legacy Modernization
Clarity & Interaction Design
Modernized an outdated healthcare order system by consolidating patient intake, insurance verification, and prescription workflows into a scalable platform.
LEAD DESIGNER | ENTERPRISE | 2022 - 2023
Unified Platform
Product Pages
E-commerce
Consolidated a once multi-channel aviation commerce system into a unified search and product framework that aligns pricing, taxonomy, and navigation across systems.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
Design Systems
Configuration Workflow
Conversion Optimization
Simplified an aviation subscription configuration by redesigning the database selection and pricing structure.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
