LORETTA SO
Product Designer & Illustrator
Complex Systems | AI Workflow | Enterprise Experiences
AI
Enterprise System
Data Automation
Cross-role workflows
Product Design | Research
Transformed a fragmented enterprise audit process into a unified, AI-assisted platform that streamlines complex data workflows and supports expert decision-making.
LEAD DESIGNER | END-TO-END UX DESIGN PROCESS | 2023 - PRESENT
Client Commitment Source
AI
Enterprise System
Complex Document intelligence
Product Design | Research
Unified contract documents and pricing discovery across enterprise teams, creating a structured foundation for AI-assisted search and cross-document alignment.
DESIGN THINKING | AI/ML | 2025 - PRESENT
Enterprise B2B
Legaacy Modernization
Account Management
Product Design | Research
Modernized a legacy healthcare order system by consolidating patient intake, insurance verification, and prescription workflows into a scalable enterprise platform.
LEAD DESIGNER | ENTERPRISE | 2022 - 2023
Unified Platform
Product Pages
E-commerce
Consolidated multi-channel aviation commerce into a unified search and product framework, aligning pricing visibility, taxonomy, and navigation across systems.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
Configuration Workflow
Pricing Architecture
E-commerce
Simplified complex aviation subscription configuration by redesigning database selection and pricing transparency for guided purchasing.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
