LORETTA SO
Enterprise Platform | AI-workflow | Creative Experience Design
Designing complex workflows and emerging
experiences with clarity and craft.
I started in fashion and illustration, where I learned to think about mood, color, and storytelling. Over time, enterprise product design taught me how to build systems that scale and solve real, complex problems. The most exciting work for me lives in between — creating products that are both technically solid and emotionally considered.
Enterprise Platform
AI-Assisted Workflows
Data Automation
System-Level UX
Transformed a fragmented enterprise audit process into a unified, AI-assisted platform that streamlines complex data workflows and supports expert decision-making.
LEAD DESIGNER | END-TO-END UX DESIGN PROCESS | 2023 - PRESENT
Client Commitment Source
Discovery-Led Design
Cross-Functional System
Document intelligence
Unified contract documents and pricing discovery across enterprise teams, creating a structured foundation for AI-assisted search and cross-document alignment.
DESIGN THINKING | AI/ML | 2025 - PRESENT
Legacy Modernization
Clarity & Interaction Design
Modernized a legacy healthcare order system by consolidating patient intake, insurance verification, and prescription workflows into a scalable enterprise platform.
LEAD DESIGNER | ENTERPRISE | 2022 - 2023
Unified Platform
Product Pages
E-commerce
Consolidated multi-channel aviation commerce into a unified search and product framework, aligning pricing visibility, taxonomy, and navigation across systems.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
Design Systems
Configuration Workflow
Conversion Optimization
Simplified complex aviation subscription configuration by redesigning database selection and pricing transparency for guided purchasing.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
