LORETTA SO
Enterprise Platform | AI-workflow | Creative Experience Design
I design complex workflows and emerging experiences
with clarity and artistic simplicity.
With roots in fashion and illustration and years in enterprise product design, I bring storytelling into systems thinking — creating products that are powerful, polished, and full of personality.
Enterprise Platform
AI-Assisted Workflows
Data Automation
System-Level UX
Transformed a fragmented enterprise audit process into a unified, AI-assisted platform that streamlines complex data workflows and supports expert decision-making.
LEAD DESIGNER | END-TO-END UX DESIGN PROCESS | 2023 - PRESENT
Client Commitment Source
Discovery-Led Design
Cross-Functional System
Document intelligence
Unified contract documents and pricing discovery across enterprise teams, creating a structured foundation for AI-assisted search and cross-document alignment.
DESIGN THINKING | AI/ML | 2025 - PRESENT
Legacy Modernization
Clarity & Interaction Design
Modernized a legacy healthcare order system by consolidating patient intake, insurance verification, and prescription workflows into a scalable enterprise platform.
LEAD DESIGNER | ENTERPRISE | 2022 - 2023
Unified Platform
Product Pages
E-commerce
Consolidated multi-channel aviation commerce into a unified search and product framework, aligning pricing visibility, taxonomy, and navigation across systems.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
Design Systems
Configuration Workflow
Conversion Optimization
Simplified complex aviation subscription configuration by redesigning database selection and pricing transparency for guided purchasing.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
