Loretta So
Enterprise Platform | AI-workflow | Creative Design
I design workflows and experiences
that are simple and beautiful
I have a background in fashion and illustration, along with years of experience in enterprise product design. I bring storytelling into systems thinking to create products that are both powerful and beautiful.
CVS Health
Audit Management System
Enterprise Platform
AI-Assisted Workflows
Data Automation
System-Level UX
Led end-to-end design of an enterprise audit platform serving internal compliance and operations teams. Replaced a fragmented, manual process with a unified, AI-assisted system that reduces decision-making time and surfaces data insights at scale. Designed AI-assisted workshop flows and automated data structures that support faster, more consistent audit outcomes across the organization.
LEAD DESIGNER | END-TO-END UX DESIGN PROCESS | 2023 - PRESENT
CVS Health
Audit Management System
Enterprise Platform
AI-Assisted Workflows
Data Automation
System-Level UX
Led end-to-end design of an enterprise audit platform serving internal compliance and operations teams. Replaced a fragmented, manual process with a unified, AI-assisted system that reduces decision-making time and surfaces data insights at scale. Designed AI-assisted workshop flows and automated data structures that support faster, more consistent audit outcomes across the organization.
LEAD DESIGNER | END-TO-END UX DESIGN PROCESS | 2023 - PRESENT
CVS Health
Client Commitment Source
Discovery-Led Design
Cross-Functional System
Document Intelligence
Drove discovery and design for an enterprise document intelligence platform consolidating contract and pricing data across siloed teams. Created the structural foundation for AI-assisted search and cross-document research — reducing the manual effort required to locate, compare, and act on critical business documents.
DESIGN THINKING | AI/ML | 2025 - PRESENT
CVS Health
Client Commitment Source
Discovery-Led Design
Cross-Functional System
Document Intelligence
Drove discovery and design for an enterprise document intelligence platform consolidating contract and pricing data across siloed teams. Created the structural foundation for AI-assisted search and cross-document research — reducing the manual effort required to locate, compare, and act on critical business documents.
DESIGN THINKING | AI/ML | 2025 - PRESENT
CVS Health
Client Enteral Nutrition Administration Record Source
Legacy Modernization
Interaction Design
Enterprise Healthcare
Modernized a legacy healthcare ordering system used across clinical and administrative workflows. Consolidated patient intake, insurance verification, and prescription management into a single, scalable platform — reducing process complexity and improving accuracy for care teams managing high-volume patient orders.
LEAD DESIGNER | ENTERPRISE | 2022 - 2023
CVS Health
Client Enteral Nutrition Administration Record Source
Legacy Modernization
Interaction Design
Enterprise Healthcare
Modernized a legacy healthcare ordering system used across clinical and administrative workflows. Consolidated patient intake, insurance verification, and prescription management into a single, scalable platform — reducing process complexity and improving accuracy for care teams managing high-volume patient orders.
LEAD DESIGNER | ENTERPRISE | 2022 - 2023
BOEING
Seamless
Unified Platform
Product Pages
E-commerce
Redesigned the end-to-end aviation subscription experience for Boeing's digital platform. Simplified a complex product and pricing structure into a streamlined selection flow — reducing configuration friction and creating a more intuitive path to purchase for aviation operators and fleet managers.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
BOEING
Seamless
Unified Platform
Product Pages
E-commerce
Redesigned the end-to-end aviation subscription experience for Boeing's digital platform. Simplified a complex product and pricing structure into a streamlined selection flow — reducing configuration friction and creating a more intuitive path to purchase for aviation operators and fleet managers.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
BOEING
Jeppesen
Design Systems
Configuration Workflow
Conversion Optimization
Redesigned the database subscription configuration workflow for Jeppesen, Boeing's aviation data division. Simplified a technically complex selection process and established a scalable design system foundation — improving consistency across product touchpoints and reducing user drop-off in the configuration flow.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
BOEING
Jeppesen
Design Systems
Configuration Workflow
Conversion Optimization
Redesigned the database subscription configuration workflow for Jeppesen, Boeing's aviation data division. Simplified a technically complex selection process and established a scalable design system foundation — improving consistency across product touchpoints and reducing user drop-off in the configuration flow.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
BOEING
Jeppesen
Design Systems
Configuration Workflow
Conversion Optimization
Redesigned the database subscription configuration workflow for Jeppesen, Boeing's aviation data division. Simplified a technically complex selection process and established a scalable design system foundation — improving consistency across product touchpoints and reducing user drop-off in the configuration flow.
SOLO PROJECT | E-COMMERCE | 2019 - 2022
