Hello I’m Loretta So

A Product Designer and Illustrator

Available for work

Hello, I’m Loretta So

A Product Designer and Illustrator

Available for work

Hello, I’m Loretta So

A Product Designer and Illustrator

Available for work

Hello, I’m Loretta So

A Product Designer and Illustrator

Available for work

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

DESIGN PROMISE

DESIGN PROMISE

DESIGN PROMISE

Full-Stack User Experience Designer focused on creating products that are both visually appealing and user-friendly.

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

EXPERIENCE

EXPERIENCE

EXPERIENCE

CVS Health

UX UI Product Design Manager
April 22 - Present
  • Collaborate with project managers, stakeholders, engineers, and architects to enhance both existing and new CVS applications.

  • Lead discovery efforts, including research, stakeholder interviews, and data analysis, to inform functional desktop and mobile design solutions.

  • Streamline the Audit Management project by designing an automated solution to replace manual audit requests, ensuring the project meets its target launch date.

  • Partner with architects to identify legacy data sources and map data extraction processes for new application builds.

  • Validate designs through continuous engagement with internal and external stakeholders, including Audit Management, ENAR, EWF, Developer Ecosystem, REGS, and Order Entry teams.

  • Conduct user research, develop user flows, and iterate designs for ENAR, a subscription-based platform enabling physicians to order medical equipment and formulas.

  • Mentor junior designers in human-centered design processes and research methodologies throughout the design lifecycle.

  • Author test scripts and conduct usability testing for the Developer Ecosystem Application across web, Java, brownfield, and .NET developers, synthesizing feedback to identify pain points and next steps.

  • Conduct contextual observations for FAF-to-code network setups i PSM products, delivering system architecture maps and insights for future solutions.

BOEING

Senior UX UI Designer
July 19 - April 22
  • Led the design lifecycle for Boeing’s "Search to Find" user journey, including research, ideation, testing, and final delivery.

  • Facilitated research sessions with product experts to gain insights into business complexities and user needs.

  • Conducted competitive analysis, developed personas, created wireframes and prototypes, and performed taxonomy exercises to inform design decisions.

  • Developed a modern design system that enhanced accessibility and visual hierarchy, ensuring consistency across Boeing applications.

  • Redesigned Jeppesen’s "Buy Avionics Database" user journey by incorporating customer surveys, A/B testing, and iterative design improvements.

  • Supported redesigns for Jeppesen’s subscription experiences, increasing conversion rates from 9% in June to 19% in November through Tableau tagging and customer feedback analysis.

Open Garden

UX UI Designer
Aug 18 - July 19
  • Designed the Open Garden app for Android and iOS, from initial concept through development.

  • Created interactive prototypes and conducted A/B testing to refine design solutions.

  • Designed in-app graphics, promotional assets, marketing pages, emails, and product packaging.

  • Developed onboarding animations using After Effects to enhance the user experience.

Education

Education

Education

University of California Davis

BA International Relations & Fashion Design
Sept 04 - June 08

© 2025 Soloretta

© 2025 Soloretta

© 2025 Soloretta